What mistakes do businesses make
Not choosing the right event
Choosing events primarily for prestige or brand visibility, rather than focusing on the audience, can waste budget and put you where your clients aren’t.
Poor planning
Not spending enough time to fill your calendar before the event can lead to low-quality or no meetings, or random visitors at your booth who don’t fit your ideal customer profile.
Focusing too much on operations rather than client prep
Logistics, tickets, hotels -
time-consuming things that can shift your focus away from generating maximum meetings and being fully prepared when it’s time to meet with your clients.
Lack of follow-up strategies
Leads often disappear if you don’t set clear next steps during the event or implement a proper post‑event strategy to move them through your sales funnel.
What is included in our service
Explore our end-to-end B2B exhibition support and lead-generation services, designed to cover every step from planning to follow-up.
Conference selection & logistics
Choose events by target market, segment, and budget; get help for conference registration, flights, and accommodation.
Pre-event meeting generation & on-site support
Target the right audience, book meetings before your trip, and create attendance posts; guidance on how to qualify your leads and secure next steps.
Post-event follow-up strategies
Review generated business opportunities and coordinate next steps to move forward with leads in your sales funnel.
Some of the companies that trusted us
.png)
About us
We’re here to help you grow - making your exhibition attendance worth the investment.
Go2Connect helps b2b companies grow their sales pipeline more when attending international exhibitions by managing travel logistics, lead generation, and follow-up strategies. We integrate an account manager into your team to help you select the right events and handle logistics. They proactively reach out to prospects to book as many meetings as possible, coordinate onsite activities, and ensure you’re fully prepared for success before, during, and after the conference.